Corporate Golf: The Corporate Sales& P.R Accelerator
Author: Danielle Dan and Peter Lee
(The author Danielle Dan, 2005 ?he Youngest China Outstanding Women Entrepreneur?
(The author Peter Lee, Chartered Marketer, MCIM-UK)

The GRM (Corporate Golf Relationship) is the fast growing value for the corporations, which includes corporate events planning, execution, key account golf relationship management and related business acceleration.

Among various corporate golf events, the Industrial Golf events are becoming a strong platform to associate suppliers, vendors, third-party service providers and etc. in the vertical industry system.
In today's fast pace world of business, building stronger relationships and acquiring new customers is instrumental to the success of your company. Given golf's continued growth and popularity, golf outings and golf related activities have become an effective way for many companies to bring their sales teams, customers, prospects and partners closer together.

Corporate Golf Event Solutions:
Vendor/Partner/Client Appreciation Golf Outing:
Annual Event themed to strengthen internal and external relationships. Great opportunity for certain vendors, partners and clients to be paired properly to network and socialize within a non-threatening environment. This business themed event is best structured by engaging your vendors and/or partners to share in offsetting the expenses of the event.
Sample Events:
DNV Golf Day, Wilhelmsen Golf Day, Rolls-Royce Golf Day

Sales/Revenue Accelerator Golf Outing:

Specifically focused on new and existing clients with forecasted revenue opportunities. Golf outing is themed to streamline the sales process and to increase the likelihood of closing the business when forecasted. Provides prospects, existing clients & sales with 6 hours of one-on-one face time in a non-threatening neutral environment.
Sample Events:
ABN.AMRD BANK, VIVO

Corporate Golf Leagues Invitational(amateur)
Annually or seasonal inter-companies golf leagues can be organised to make the game more interesting and exciting; each company can sponsor one or more flight to participate the leagues, and a challenge trophy will be prized to the champion company. The tournament will not only enhance companies?team building and also enlarge companies?business net working.
Sample Events:
LoGrass Corporate Team v. HappyGolf naomen Corporate Team
China European International Business School Team v. HappyGolf naomen Ladies Team

Charity Benefit Golf Outing:

Annual Event designed to benefit a local or defined charity. This is a Company driven event with marketing efforts aggressively structured towards existing vendors, partners and internal employees. Traditionally, existing vendors and partners make up the majority of the sponsor revenue ?in order to off-set the event expenses. All excess revenues are donated to the charity.
Sample Events:
YRC Worldwide